OBSERVATION

Many elderly spend their last years of their lives aimlessly going about their business day-to-day. Many of them do so, as they no longer have anything else to do with their lives, slowly fading, and losing their sense of belonging in a rapidly evolving world. Once the breadwinners and caregivers of their families, the elderly are suddenly at a loss as they enter their retirement ages. Not belonging in the workforce they were once a part of, nor with their family members they used to take care of, the elderly suddenly no longer belong.

BIG IDEA

Swee Lee +65. Swee Lee +65 aims to bridge the gap between the elderly and the rest of Singapore while retaining their sense of indolence by utilising their musical skillsets to teach those who are interested.
Swee Lee +65
Published:

Swee Lee +65

At the heart of the campaign. the microsite will serve

Published:

Creative Fields